Uber, the world’s largest taxi company owns no vehicles. Facebook, the world’s most popular media company, creates no content. Airbnb, the world’s largest accommodation provider, owns no real estate. We recognize technology is changing the way we live and interact with other people, businesses and the world around us. We need to embrace change and recognize new technologies.

New products and services can be our opportunity to differentiate and outperform competitors. We at Identifi have to challenge ourselves everyday to recognize change and create new opportunities for ourselves, our customers and Identifi.

Leadership is changing too. Leadership today is about sharing. One of the ways to share is to challenge those around you. We all know the grind. Sometimes it is all consuming. Pile on to the grind, a customer, boss or coworker presents us with something we don’t agree with for whatever reason, how should we respond?

We need more than company mission statements and vision statements to help us. We need reinforcement. We need core values to guide us.

Who better to define our core values than those of us who are hands-on people we can lean on, guiding you every day to make you successful? Toward that end we asked our Leadership team to craft them. We want to thank Chris Oppenheimer, Christie Russell, Jim Bryant, Matt Ullery, Stacy Paz and Tricia Lolkus for taking on the challenge and through months of meetings of minds produced Identifi’s Core Values. These Core Values also couldn’t have been done without the help of all of Identifi. We did an exercise whereby everyone at Identifi had an opportunity to whiteboard and choose the words that best define us. Our Core Values define our business and the people who are Identifi.

Check out our new Identifi website where you can find our Core Values on our new About Us page!